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Needlepoint for a New Generation

Founded in 2004, Smathers & Branson was born from a desire to offer high-quality, hand-stitched needlepoint accessories that blend timeless craftsmanship with contemporary style. We specialize in creating unique, durable products ranging from signature belts to collegiate gear, all featuring intricate designs finished by skilled artisans.

Our Mission

Our mission is to offer the finest hand-stitched needlepoint products that celebrate tradition while providing customers with a unique way to express their personal style.